Google My Business Optimization The Most Valuable Local Marketing Service
Google My Business (GMB) is an essential local search tool for updating your business information on Google, building out your online presence, and engaging with existing and potential customers.
For Small and Medium scale business, Local market is very crucial. Google My Business uses User’s current location to display the search result and this our up huge opportunity for us.
The search results for “gst accounting software nearby” returns the Wiseinvoice as the first result considering the user location.
If you verify and edit your business information, It will increase the chances of your business being displayed for local search queries.
Google My Business optimization and not website optimization, is considered the most valuable local marketing service in 2020.
According to BrightLocal’s annual local search industry survey, on-site optimization is now the second most valuable local marketing service.
Let's start with some basic steps required to set up a Google My Business
- Download the GMB app for Android for IOS
- Select the Google account you want to use to operate your business, You can add the new account as well
- Enter your business name and select your business category
4. If your business is operated from physical location Select your business location. It is very important as this address will be verified by google. A verification code will be sent through physical a postcard to this address. Adjust the location marker to best suit the location.
5. Once all the information is filled your business profile will be set up, Your business information will be displayed. Statistics such as No of times your business is viewed on google, No of searches done etc will be displayed on Home tab. We will see how to analyse and use the statistics in future posts
6. You can use the customers' tab for Customer Engagement. All the reviews posted by your clients will be displayed in the reviews section you can respond to customer reviews from here.
Responding to customer reviews increase the help in increasing the engagement.
You can ask for reviews from your existing customers by sharing a review link with them.
Your business listing can also be configured for messaging. Customers can message you their queries which will be visible in the messaging section.
7. The profile is for the most important section for business promotion. It can be used to post regular updates, Activities, New Offers and Promotions etc.
Posts section can be used to provide details about new updates in your product and services, Festival or Special day. Regularly posting new contents help keep your Google Business Profile active and ultimately helps in improve your ranking with respect to other business of your category.
You can post your Team Photos, Events Photos which is helpful in gaining the prospect’s or customer’s confidence.
We will see how to fully utilize each section of Google My Business and optimize your listing in further posts. Till then step up your business profile if you haven’t already and start gaining new customers.
If you need any help in using the application, You can always reach to us on below details.
Click here to contact us
Email: contact@accunityservices.com
Or Provide your details here and we will contact you
